External Environment
Using the three key promotional methods.
These include: advertising, direct marketing and sales promotion. By using advertising techniques like using posters which are displayed on billboards, over freeways, at railway stations and on websites and also setting up an Instagram and Facebook account. This will ensure customer are aware of the current products which the company is producing and keeping up to date with the current announcements. The direct marketing will consist of creating a TV commercial which will be composed of advertising our new products and upcoming events! The sales promotion which Tech Solutions will incorporate includes: giving free samples to customers when our new products are released, which will encourage people to buy our products. Also having coupons in newspapers and over the internet will help encourage customers to come and true our products. |